I was contracted by Alexandria City’s Recreation, Parks, and Cultural Activities to spearhead the rebranding of the RPCA and lead a team of 3 Public Information Specialists to create new logos, colors, and brand guidelines. Below is the final presentation of the new colors and fonts, as well as the final three logo designs.
The final logo selection was logo #1, and the City of Alexandria’s RPCA is currently working on implementing it into their buildings, programs, and marketing.
